Our Story
About The Diaz Family
In 2017 we took a risk to pivot our 1-to-1 service-based wedding photography business and go all in on creating an online 1-to-many passive income community. We have now helped thousands of moms become RAINMAKERS for their family. Focused on e-commerce & digital products we encourage “buying back time” so our Rainmaker moms can run 6 & 7 figure businesses while protecting time with those they love.
Our two joy boys are Kaizen & Oliver. They bring smiles to everyone they meet. Having kids has grown us in so many ways, and helped us lean into beliefs and values we already fight for together as a family.
One of those big values this year for us has been focusing on abundance instead of lack. We tend to live in a lack-focused culture, always defaulting to focus on what we don’t have. For example, when you have a baby the first question everyone asks you is, “how is the LACK of sleep?”
We vowed to change our perception towards life a long time ago and when we started focusing on what we had instead of what we lacked, it was a powerful shift. No longer were we lacking sleep due to having a newborn. Rather we were gaining extra time to work together and learn to be parents, we were gaining extra conversations at 3am, and most of all, gaining precious time with our new son.
When you live in an atmosphere of gratefulness, lack can’t survive. It was in this season of early parenting and through repetition that this this mindset shift became our normal and the result has produced a lot of joy.
At Rainmakers, we are focused on mentoring motivated moms on how to create alternative sources of income online.
We love to help our Rainmakers get quick wins in the e-commerce space, by learning how to create their own brands, manage to manufacture, and then leverage one of the #1 largest opportunities to sell products online, Amazon FBA.
By utilizing Amazon’s resources, like their fulfillment centers all over the world, it allows Rainmaker families to scale their businesses to 7 Figures and beyond without scaling the amount of time they’re spending away from family.
We have a dream to encourage and empower two things in our Rainmakers. Family and finances. Deeper connections and financial freedom that enable them to step more into their WHY.
Join us on this wonderful journey into entrepreneurship and so much more!
We dreamed of starting a family but we already had a baby… our business! We shot 43 weddings this summer + commercial work, officially feeling “burnt out” trading dollars for hours and feeling the ceiling of the job we had created for ourselves.
Spaghetti Years – looking for more leverage we tried every “side hustle” in the book. It was during this season we started our first ecomm brand selling japanese wooden toys – at this point still hustling to do the advertising, packing and shipping ourselves after hours at our 9-5 wedding business
Shipped a box of toys off to Amazon after learning they could do the shipping and handling for us, “fidget spinners” started trending and our toys were remotely related so they started flying off the digital shelves… this was where we saw the power of leverage for the first time as hundreds of orders shipped without us touching a single box. It was at this point we decided to figure this Amazon thing out (as this was a miraculous coincidence)!
At this point, we had 7 or 8 side hustles going – we read a book that talked about capacity and how a vine overextended will just grow sticks (not fruit) – this is how we felt. To grow fruit, you need to trim the vine back to the last fruit, it’s painful but necessary to grow fruit in the next season. We quit, sold, or retired out of all the side hustles and went all in on the two that had “fruit” the wedding business (which was consistent but took our time) and the Amazon business (which had LEVERAGE and could be scaled without adding more time to our plate)
We really battle tested what worked and what didn’t on Amazon and started launching products based of clear data that showed demand for those products. We set a goal to start generating $1000/day on Amazon and hit this by the end of 2018, we’ll never forget the feeling sitting at a wedding reception after a long day of shooting, checking our Amazon app and realizing we made more that week passively on Amazon than we had actively at that wedding.
After experiencing that freedom we became Amazon evangelists, sharing with everyone and anyone who would listen. Stephen even taught his Mom how to launch a couple products for herself and we put together a Facebook mentorship group for anyone who wanted to learn… Rainmakers was officially born!
We started asking ourselves who we were uniquely wired to serve at the highest level and when we looked at the case studies of our top students, they were all moms! We rebranded to The Rainmaker Family and repositioned our training for moms.
The Rainmaker Challenge (now called The Family Freedom Challenge) launches and quickly becomes the #1 way moms find out about our program.
We launch our Rainmaker coaching certification program so we can empower our top students and impact more families with The Rainmaker Method…just in time too because the world got flipped on it’s head a month later and we were able to help many families thrive when jobs they thought were secure were lost.
The Rainmaker Family Show podcast launches & the first $1M+ case study is created within our community.
30,000 families have graduated our challenge. We now have a Rainmaker Family crossing the $100/day mark every 1.4 days on average and the $100,000 mark every 14 days in our community.
We release our first 2 books. A print version of our Family Freedom Challenge + our first entrepreneurial book for kids called The Rainmaker | How To Win When Life Gives You Rain (many more in this series coming!)
We Made The Inc. 5000 list!!! 🎉
We’re launching the first-ever venture capital fund that invests exclusively in mother-owned ecomm brands to empower them to scale their online brand.
